题目:Decisions are in the Eye of the Beholder: The Mechanisms of Saliency Guided Decision Making

报告人:Dr. Rongjun Yu

报告人简介:

 

Dr. Rongjun Yu joined the Department of Psychology in NUS Singapore in 2014. He obtained his B.S. in Psychology from Nankai University in 2005 and M.S. in Psychology from Peking University in 2007 under the supervision of Prof. Xiaolin Zhou. In 2011, he completed his Ph.D. in Psychology from MRC Cognition and Brain Sciences Unit, University of Cambridge, UK, working with Drs. Dean Mobbs and Andy Calder. Prior to starting his position with NUS, he conducted research at Caltech in Pasadena, Mass General Hospital in Boston, as well as South China Normal University in China.

 

时间:2015年10月20日 星期二 15:00-16:00

地点: 北大王克桢楼1113室

摘要:

Many social and economic decisions we make in real-life situations, such as buying a car, require visually identifying numerous alternatives and then evaluating these options. Traditional theories of rational choice argue that the same option will be evaluated in the same way and lead to identical decisions, regardless of how the stimulus is visually presented. Our recent findings suggest that the saliency of information, though irrelevant to the task, can influence the subjective evaluation of social stimuli and subsequent decision making, possibly by changing how information is weighted in the evaluation process.